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The Canberra Times
VisitCanberra's 'hipster' marketing for Tigerair's new Melbourne to ...
The Canberra Times
It's all about good food, hiking and coffee in a new series of advertisements encouraging Melbourne residents to take advantage of cheap flights to visit and ...
CMO interview: Bringing the power of cognitive computing to marketing and customer engagement
During a recent visit to Sydney, OpenText's global CMO, Adam Howatson, sat down with CMO to discuss how cognitive computing can be applied to marketing and customer experience and engagement, how his team is using the power of machine learning, ...
Paddle Pop ad pulled for 'irresponsible' marketing to kids - AdNews
Unilever has been forced to remove an ad for one of its Paddle Pop products after it was found to promote “unhealthy” foods to children.
Predictions: 17 digital marketing trends for 2017
CMO wanted to know: What should marketers focus on to improve their digital marketing prowess in 2017? What big milestones and game changers for digital marketers in 2016 will shape 2017? What will be the biggest drivers of digital transformation?
Why are marketing automation platforms getting so much VC ... - CIOs
Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed ...
Havas Retain Agency of Record To Lead Liquor Marketing Group Brand Comms
Australia's leading alcohol retail group, Liquor Marketing Group (LMG), has today announced Havas Australia as its new Agency of Record, following a competitive pitch. The agency will work across the Group's Bottlemart and SipnSave brands, which are ...
“What Year Are You Marketing In?” Asks OpenText CMO
“So from a marketing technologists perspective, if you're not capable of talking about a marketing automation system, leveraging an analytics system to gain insight from the huge amount of customer information that every organisation has these days ...
Bupa marketing director promoted to UK customer experience role ...
John Moore's efforts to bring customer-centric thinking, digital and experience into the heart of the health insurance provider's strategy sees him elevate to UK ...
Bupa Australia's Marketing Director Heads To New UK Role - B&T
Mumbrella Travel Marketing Summit returns in 2017, with awards added for the first time
After two sell-out years, Mumbrella's Travel Marketing Summit is returning in April 2017, with senior executives from Hawaii Tourism, Expedia, Maxus Australia and Tourism Australia among the first speakers confirmed for the event.
Innovid Revolutionises Video With First Omni-Channel Marketing Cloud Integrations
Video marketing platform for advertisers, Innovid, today announced the launch of its Marketing Cloud Suite. The new suite enables marketers, for the first time, to include video throughout the customer journey through its integrations with Adobe, IBM ...
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